"Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board...That's why some businesses are going straight to bloggers for buzz. Random House's Crown Publishing sends books to bloggers for review. Nokia sent a small group of bloggers its 3650 model camera phone to take for a whirl..." [Fastcompany, It's A Blog World After All].
And while VCS are investing again in internet companies, the Post-NE-working atmosphere is no longer determined by some ostensible "We love you all"-bullshit-blabla, but by real control: "Tiny 10e20, a Web design firm in Brooklyn, recently began requiring employees to post updates on their progress to a blog twice a day. Within the first six weeks, 10 projects were turned in early." If this website would be the Onion, you probably would read an addendum: "Unfortunately 15 projects were far beyond their deadline; after the public condemnation the senior manager was decapitated and the project leader were killed in a in gunfight last friday." Weblogs in real life. Or, as Robert Scoble, The Scobleizer of Redmond, states: "I know I'm playing with dynamite". But this is not the Onion.
Nokia recently had some trouble at the Stock Markets. So what about Sony and Siemens and Samsung to deliver some future camera phones before their official release to some mobloggers? Create a special project (f.e. give 50 or 500 people worldwide a camera phone to take a pic at a special local time) and the advertising later woud become a self-runner? "One world. One momentum. One camera phone." Or "Fifty people. Fifty views. One camera phone." Stuff like that. All photos transferred to one blog. I wonder if the marketing guys and bus. developers of Vodafone and others still haven´t noticed the power of moblogging: "Buy a phone and get your moblog for free - without ads."
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