[Update]: OneWorld/OneDay Project (The C|summit Cameraphones 2004)

Regarding this story Alan Reiter has new details : "How do you create a fad around camera phone? Moses suggested an event he called "One World One Day" during Valentine's Day 2005. The aim would be to convince 10,000 camera phone users plus 1,000 student photographers to upload 50 million images of things they loved...Celebrities would be encouraged to participate so that students, for example, could follow around TV and movie stars for a day. The consensus of the Camera Phone Summit audience, however, was that it would be extremely difficult to engineer a "fad."

As you may notice that sounds somehow totally different (not the numbers but the background) considering what initially was announced:

"A presentation about a proposed non-profit project is based on the goal of documenting the beauty and passion of all human life for one 24 hour period on Valentines Day of the year 2005 by 100,000 cameraphones, photographers and videographers throughout the world. The project will coordinate access to celebrities for student film makers and photographers. We believe that this would become the most valuable reference for anthropologists in five hundred years , while driving adoption and U.S. uptake. We intend for this project to be bigger than Hands Across America, more artistically impactful than Burning Man, and more fun than the Macarena. A portion of the proceeds will be donated to charities benefitting the vision impaired. This will lead to an open group brainstorming about ways to tip the market for mobile imaging."[C|summit Cameraphones 2004]

Anthropology - exploited as a camera phone enabled fad for the pleasure of some marketing guys?