Shortly after the recent story "Traditional Stock Photo Industry Player Delivering Content On Mobile Phones" the Wireless Developer Network comes up with a story "Getty Images to Supply Content to Sendandsee's Mobile Magazines":
Getty Images supplies editorial imagery content to Sendandsee's mobile magazines Whopla! and Riento!. This content partnership guarantees the quality of content and enables a virtually limitless development of Sendandsee's mobile magazine concept.
The agreement is an important bridge between the classic media and the new, emerging mobile media industry.
Sendandsee - a ... visual content distributor for the mobile media - has developed a mobile magazine concept that will go into production in several world markets during the third and fourth quarter of 2004.
Sendandsee is privately held and has its offices in Helsinki, Finland (Link to the press release). The Company has launched three weekly magazine titles for viewing on mobile phones, among them "Whopla!" (Celebrity Magazine) and "Riento!" (Sports Magazine). Each magazine will contain at least 16 pages of news, images, sound and video and will cost around two Euros per week.
Who -- older than 25 years -- will ever watch a magazine on a mobile phone? Or is the word "magazine" an euphemism in this case? See a snapshot of a page of "Whopla!" (Celebrity Magazine) here.