Monday, July 25, 2005. Today Media Bakery announced a new search technology that allows users to sort search results based on thousands of visual clues in an image. The initiative was launched in response to a critical need for better search strategies that enable stock photo buyers to easily locate the most appropriate image in a large database. The new technology augments traditional keyword searching by utilizing the right brained visual function of the photo researcher.
It works better than keywords alone when searching for concepts, moods, colors, or specific layout options. Visual search takes full advantage of the right-brain intuitive, the inherit strength of most creative people. Now researchers can point and click on images to quickly define visual points that bring all similar images to the top of search results.
Visual search actually re-sorts the key worded results bringing the best visual matches right to the top. One click provides positive results for many concepts. Images that are not chosen provide information too. Consolidated feedback from multiple images quickly finds all the desirable images and cuts down significantly on search time. "Media Bakery is the largest stock photo site to offer their customers the power of visual search. Considering they have over 750,000 images, visual search will likely save each of their clients a minimum of 10-20 minutes per search, if not hours." said VIMA CEO David Telleen-Lawton.
Media Bakery chose VIMA's technology platform for a variety of reasons. Unlike technologies that visually match to a single image, VIMA MindReader™ Technology actually learns from each positive and negative selection made during a search. Visual clues, even seemingly contradictory ones (e.g., a red sky and a blue sky), are combined by advanced machine-learning to understand what the searcher has in mind. "Media Bakery has never been shy about bringing uniqueness to the stock photo consolidator model. We are very proud to offer this revolutionary service. Because we carry so many collections, we have literally hundreds of thousands of image choices in our database. With visual search, researchers relying on the convenience of one stop shopping will now find that perfect image on our large databases in less time." said Chad Newell CEO of Media Bakery. "What's also interesting to me about what we can deliver with VIMA is that we don't prematurely throw away ideally matched images because they weren't keyworded consistently or didn't apparently have the same visual look as images in a results list. Instead, the researcher keeps providing additional visual clues and the best images keep coming to the top - virtually none are ignored." stated Newell. The service debuts on the Media Bakery web site on August 8th, 2005.
About Media Bakery's Collection
Media Bakery features a large collection of well known Royalty Free
companies such as Alaska Stock, Artbeats, Artville, Bluemoon Stock,
Blinkstock, Brand X Pictures, Bitstream, Comstock, Corbis, Creatas, Cut
and Deal, Digital Vision, Dynamic Graphics, Eyeland Studio, f-Stop,
GraphicScene, Imagesource, Image100, Image Farm, Imagezoo, ImageState,
Image Shop, IT Stock, Photodisc, Royalty Free Music, Rubberball
Productions, Stockbyte, Stockdisc, Sound Ideas, Thinkstock, Triangle
Images and dozens of other content publishers and suppliers. Media
Bakery is also increasing its roster by adding several new publishers
every month. Media Bakery prides itself on the unique collections of
boutique Royalty Free Photos, Footage, and Music brands it carries.
About Media Bakery's Website
Media Bakery uses its website technology to allow customers to preview,
purchase and download images, footage, music, fonts, and flash directly
from the site. Customers can also download entire Royalty Free CD
Titles on line. Traditional drop shipment delivery is made available
for customers who wish to receive a Royalty Free product sent to them.
About VIMA Technologies, Inc. VIMA's patented image search and image categorization processes allow it to lead the industry in content-based image search and categorization for both speed and accuracy. VIMA is probably best known for the only active learning image search solution in the market and the only company offering tunable image categorization and filtering solutions. VIMA Technologies, Inc. is a privately financed company located in Goleta California, just across the street from the University of California at Santa Barbara. For more information, visit: www.VIMAtech.com.
About Media Bakery
Media Bakery provides royalty free content and media licensing services
to businesses around the globe. Combining unique internet technologies
with one of the world's largest royalty free publisher resources, Media
Bakery is transforming the way royalty free media is searched,
purchased, and delivered. The privately held Company is headquartered
outside Santa Barbara California in Carpinteria, California. For more
information on the company and services offered please visit online:
www.mediabakery.com.
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